mediawasp is an online community of newsrooms where PR departments can store all of an organisations press materials in an easy to access central hub.

mediawasp assists in making these valuable assets accessible 24/7 instead of being locked away on internal hard drives only to be sent out when needed.

Given the amount of news stories generated by PR, journalist inboxes fill up quickly with image and press release attachments.

Mediawasp puts an end to this.

By directing journalists to a newsroom, they get to see the big picture rather than single news stories surrounding a business and the ability to download the press materials and images that work best for them.

What else?

There are other fantastic reasons to use the service. Social media accounts can be updated from one place. News updates that are not necessarily enough for a press release can be posted (with images and video). Journalists can opt to ‘follow’ you and receive them as they are updated. Spokespeople can be tagged so journalists know who is available for comment on any given topic and the procedure for getting in touch can be clear.

How does it work?

Each company or brand have their own dedicated newsroom that is extremely simple to update, customise and manage.  It sits in a community of newsrooms that journalists will either be directed to or can proactively visit to search. It will host news bulletins, press releases, images and video. From this newsroom social media can also be updated and journalists can search by topic to find companies and spokespeople and be updated or 'follow' a particular company or event.

FACT:  80% of journalists look online first when researching a story. Isn’t that where agencies press information should be?

The newsroom features:

•  Journalist friendly company information
•  Contact and spokesperson information
•  Daily news feed Press release archive
•  Press ready image and photo archive
•  Press ready video archive
•  Press & Company contact information
•  Journalist  direct request for information facility
•  Social media update facility to send press information across social media sites
•  ‘Follow-me’ options so journalists can get updates on any company or topic
•  External links to any other company related sites
•  Business network information so journalists can see how companies and brands are connected